The Challenge: A 50-store product test in Dick’s Sporting Goods for my client. The 50 stores were scattered all around the U.S., and with only two weeks to generate sales in the slowest selling month for toys, producing enough sales to excite the buyer was going to be a challenge.
Going once, Going twice...SOLD!
The Challenge: The nations leading real estate auction company was to auction off the sale of 39 northwest-style luxury resort condominiums in Cle Elum, Washington. The condos were located in The Lodge at Suncadia, located 80 miles east of Seattle, is among the Northwest’s premiere family destinations with a 4-star rating. The Lodge at Suncadia was grand and well known to residences throughout the Pacific Northwest. The challenge was two-fold: (1) executing an aggressive six-week marketing strategy to support (2) the pre-sale a minimum of 10 units and the sale of the remaining 29 units to prequalified applicants on auction day.