A renegade idealist from a young age, I grew up in Kirkland, Washington, and attended Cascadia Community College and the University of Washington. I've been in marketing for more than 12 years, with expertise in B2B and B2C marketing for the automotive, consumer product, luxury lifestyle, fitness and retail industries. In addition, I have an in-depth knowledge of national and international event planning and sponsor management.
My work runs the gamut of concept-driven brochures, product packaging and dynamic website designs to sponsor and media relations support. I have a passion for geeking out on the latest color palette combo on Design Seeds, I have a desire to constantly be learning new marketing tactic, and I love developing unique designs and strategic marketing solutions.
At the Lane Shop, design and marketing strategies intersect to inspire clients with relevant, innovative, audience appropriate, high-quality work that maintain business growth.
With more than a decade of design and marketing experience, I understand that a logo, a brochure, a print ad, and an e-blast are not independent entities, but many pieces to a puzzle, merged together to create a cohesive and successful marketing strategy. I strive to create concept-driven communication solutions that accelerate past the conventional while building long-lasting relationships with my clients.
- Brand strategy
- Brand guidelines
- Brand/product strategy development and execution
- Social media management
- Media buying and campaign management
- Event planning and production
- Analytics and measurement
- Brand identity
- Brochures and newsletters
- Print and online advertisements
- E-blast and PowerPoint templates
- Photo retouching
- POP collateral and packaging design
- Trade show graphics and promotional items
- Website design
The Challenge: A 50-store product test in Dick’s Sporting Goods for my client. The 50 stores were scattered all around the U.S., and with only two weeks to generate sales in the slowest selling month for toys, producing enough sales to excite the buyer was going to be a challenge.
Going once, Going twice...SOLD!
The Challenge: The nations leading real estate auction company was to auction off the sale of 39 northwest-style luxury resort condominiums in Cle Elum, Washington. The condos were located in The Lodge at Suncadia, located 80 miles east of Seattle, is among the Northwest’s premiere family destinations with a 4-star rating. The Lodge at Suncadia was grand and well known to residences throughout the Pacific Northwest. The challenge was two-fold: (1) executing an aggressive six-week marketing strategy to support (2) the pre-sale a minimum of 10 units and the sale of the remaining 29 units to prequalified applicants on auction day.
Whether you have a few questions or are ready to take a project full-throttle, I can't wait to hear from you. It's the first step to merge your brand into a new lane.